“Big companies invest money in branding, while small businesses just get on with the job,” small companies typically respond when asked about their branding efforts. If you think branding isn’t necessary for an individual trader or a small business, it’s understandable. However, according to Rachel Miller (a business strategist), this is a wrong perception.
Nowadays, as there is so much competition, businesses must do more to stand out. To achieve this, you need to develop a brand image to attract and retain the audience’s attention. With the perfect branding, you got the potential to have some control over how the public perceives your firm, so don’t underestimate it.