Direct marketing

Direct marketing is about making direct contact with existing and potential customers to promote your products or services. Unlike media advertising, it enables you to target particular people with a personalised message.

Direct marketing allows you to generate a response from targeted customers. As a result, small businesses can focus their limited marketing resources where they are most likely to get results.

A direct marketing campaign with a clear call to action can help you boost your sales to existing customers, increase customer loyalty, recapture old customers and generate new business.

Direct marketing can be evaluated and measured precisely. For example, you can send out test marketing emails directing customers to specific landing pages on your website. You can analyse results to see which email was most successful. You can also test your marketing with sample groups before you roll out the campaign that will deliver the best response rate.

Whether you are targeting business (b2b) customers or consumers, direct marketing can deliver results. Choosing the right communication method is vital. Businesses can be more receptive to receiving sales calls than consumers, for example. Individuals will prefer different ways of contact, so make sure you take account of their preferences.