Your brand is one of your greatest assets. It’s not just your logo, slogan and design scheme, but your customers’ total experience of your business.
Your brand should tell your customers exactly what to expect from you. Deliver on your promises and they will come back again and again. How often have you gone to a familiar restaurant chain because you know what’s on the menu, what it will taste like and how much it will set you back? It’s the same for your customers.
A brand differentiates you
- A brand can be an identification or a mark that differentiates one business from another. For example, through a name or a logo.
- A brand also symbolises how people think about your business. Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy – before they buy it.